Trends take over Phe Market

Trends take over Phe Market

Can you imagine a festival that, in addition to two days of direct shows, offered a fair of trends, art, culture, fashion and new technologies for the whole family to enjoy? That is what we want to offer you this summer in Cross port with Phe Market the days August 10, 11 and 12 a perfect vacation plan!

yes, in Phe Festival also we bet on daytime leisure so that the memory of your experience with us is the most complete. And it is that if we have something clear it is that the public that supports us and the environment that welcomes us They are the ones who will make it possible for our project to continue and grow year after year.

For this reason we are clear that the heart of Phe Festival is our Market: a outdoor trends fair, next to the sea, with a gastronomic terrace, exhibitors, a good atmosphere, a walkway, music, a rest area and a children's area. all this with the personal touch of our brand identity with which we want to make you feel at home and enjoy great moments. How we like to pamper you!

Fashion products made in Spain, beauty, independent brands, accessories, jewelry and beads are what you will find in Phe Market. But also decoration, art, photography, design, new technologies, gadgets, own merchandising, sponsors and artists as well as stands where you can practice DIY, in a lively atmosphere full of life and fun.

How could it be otherwise, in this phenomenal fair we bet on the new creators of emerging projects. How? The young promises not only will they have a specific installation on the premises to exhibit their ideas and work, but they will also be able to show their entrepreneurial initiative or creation in a three-minute presentation at the market catwalk.

To regain strength, you will have in Phe Market a varied gastronomic offer prepared at the moment and to take away, from the most traditional to the trendiest proposals, with local products and vegetarian menus, as well as juices, soft drinks, beers, wines, cocktails... yum, yum! In addition, you will have at your disposal picnic areas and islands of rest where to disconnect, relax and enjoy the feast.

If there is something clear to us, it is in our pact with the sustainability. For this reason, the entire organizational structure of the festival is articulated in the promotion of good practices of social and environmental commitment, materialized in  with the complicity of all attendees. Help us reduce our carbon footprint!

Imagine it: the Atlantic breeze, a special space, full of light and creativity, in a city devoted to culture, friends, a good atmosphere and you living an unforgettable moment.

So mark it in red On the list of things to do this summer: #Phe2017.

The call to register for Phe Market is now open. All requests received will be carefully studied to assess the quality of the projects and their suitability for the festival. Click here if you want to be part of our trends fair.

Levi's confirmed at Phe 2017!

Levi's shares with Phe Festival the passion for committed and creative people who seek inspiration in fresh and unique proposals to enjoy them collectively. So let's join forces to #Phe2017!

The world's leading jeans company will be one of the great allies of our event, and it will do so with a prominent presence – courtesy of Group Number 1- in the zone Market of the enclosure in the esplanade of the wharf of Cross port… a tailor shop!

Endless possibilities await you there to get a unique and exclusive garment, that t-shirt or jeans that identifies you and will never be missing from your wardrobe. Because if something characterizes Levi Strauss & Co. is your bet on the innovation and quality, being, at the same time, a pioneer brand in the invention of jeans, a classic that never goes out of style and why not say so? should always exist.

And as if that weren't enough, Levi's puts at your disposal its entire network of stores in Tenerife, Gran Canaria and Lanzarote What official points of sale to make you with the payment of #Phe2017. What more reasons do you need to come?

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Presentation of Phe 2017 at The House by Heineken with The Good Company and The Taxman

Less than a month to Ph 2017, the desire is getting bigger and bigger, that's why we want to get ahead with two phenomenal presentation parties and thus prepare ourselves for the explosive experience that we will live in August. Put it on the agenda!

The Good Company and The Taxman will be the stars of the event Phe Festival and The House By Heineken, which arrive at the two offices opened by Insular Canarias de Bebidas (Incabe) in Las Palmas de Gran Canaria and Santa Cruz de Tenerife the next Thursday 20 and Friday 21 July, respectively. You already have a plan for next week!

It will be a great opportunity to enjoy a preview of the songs that will be played on the stage of the esplanade of the quay of Cross port the days August 11 and 12. The Taxman will exhibit in Tenerife the rhythm that permeates their songs from beginning to end, eclectic, but always with rock as their flag. While in Gran Canaria it will be The Good Company who will provide the soundtrack for the 'coming out' of Ph 2017.

The direct ones will be mixed with a small presentation to the curious and interested of what will be the second edition of Phe Festival: an inspired cocktail that combines music, fashion, cinema, trends, gastronomy and innovation, a perfect vacation plan that extends through the tourist city during the second week of August. Where we can talk in detail about the proposal Phe Market with more than 50 exhibitors, or Ph I+C with a program dedicated to projects that transform the environment and also people.

All this wrapped in the atmosphere of the two centuries-old palaces of The House By Heineken, where we can share and exchange ideas and impressions in a closer way.

As if that were not enough, the performance of the bands will not come alone. Phe Team DJ Set will liven up the night with a fresh and very special session.

You sign up? You just have to ask for the invitation at to go to Las Palmas and through WhatsApp 663 289 820 / 636 396 508 if you want to go to Santa Cruz.

Phe Festival 2017 begins!

Phe I+C and Phe Films set the starting point for this second edition in Puerto de la Cruz

Today, Tuesday, August 8, the second edition of Phe Festival the Cross port. This date with independent music, which will culminate next Friday and Saturday with concerts, takes its first step with the start of parallel activities.

The opening ceremony will begin at 7:00 p.m. in the Castillo de San Felipe, with the first action of Ph I+C, days of reflection and knowledge with talks, presentations and workshops focused on innovation practices, which also offers the opportunity to talk in a relaxed way with the speakers and the rest of the participants, listening to good music in an unbeatable environment next to Playa Jardín. They will intervene Pau Llacuna i Ortiz, former director of Fira Tarrega, international performing arts market, and Veronica Werckmeister of IMVG (Vitoria Gasteiz Mural Route) to talk about Cultural projects that transform the environment.

The second session of the Phe I+C will take place on Wednesday afternoon, starting at 5:00 p.m., with five workshops focused on innovation and creativity practices, with a playful and participatory approach together with professionals from very different fields. At night, various cultural projects of interest will be presented in 'Phe Kucha', these are short talks in a fast, simple, direct format on various and varied topics in relation to the conference.

Tuesday will also serve as the start for Phe Films, a project in which film shooting teams will participate and must prepare an exclusive piece during the days of the festival. This proposal has more than 15 registered teams.

The winner will receive a prize of 600 euros. The work most voted by the public through the web will be awarded 300 euros. The participants also opt for a national and international distribution campaign that will be carried out in collaboration with the distribution company Digital 104.

Another novelty included in these parallel conferences is Phe Market, which will take place mainly on Thursday from 11:00 a.m. to 11:00 p.m. with free access to the public, while on Friday and Saturday it will open from 4:00 p.m. to 11:00 p.m., for those attending the concerts.

Phe Market defines itself as an outdoor trends fair. A market in line with the aesthetic and conceptual commitment of the festival. With a gastronomic terrace and a selection of objects: fashion, independent brands; will have a total of sixty-five brands, twenty-five of them from the insular program Undertake Fashion. Thursday's session will also include activities and workshops for children and adults throughout the day, a skate championship or shooting live fashion. 

The closure of the festival will take place on the days August 11 and 12 with the two days of concerts, with performances by We Are Trash, The Good Company, Papaya, Belop, Miss Caffeine, Javier Mena, Bizarre Love Triangle and Em DJ, for the Friday session; and Dj Full FX, Siloam, The Taxman, The Vinegars, Bejo & DJ Pimp, WAS, Leon Benavente and yallfor the day on Saturday.

Welcome to PheMarket!

With more than 65 brands among which you can find the latest trends in fashion, art and design from the island, Phe Festival today makes its second edition a broader and more complete proposal with the inauguration of Phe Market in Puerto de la Cruz. In this sense, the musical offer is completed with a creative and artistic commitment, which can be found at the trends fair, a commitment to design, art and fashion from the Canary Islands. A program, therefore, ideal for all types of public, which today, Thursday 10, opens its doors with free access, integrated into the concert venue that crowns the event tomorrow, Friday 11 and Saturday 12.

In collaboration with the Council of Tenerife, and within the framework of this trend fair, 25 firms from the program Entrepreneur, attached to Tenerife Fashion, will be present, showing the latest in design, fashion and art from the island. An action that aims to support the marketing of the products of the brands included in this program.

In this sense, the socioeconomic vice president of the Tenerife Council, Efraín Medina, highlighted today at the opening of the space that "Phe Festival is here to stay" and wanted to underline the importance of the event by stating that "this festival does not arise by chance, but it is the product of many months of enthusiasm and work, which have resulted in a high-quality event».

For her part, the Councilor for Finance and Culture of Puerto de la Cruz, Sandra Rodríguez, also highlighted the activity of the Phe Market today, stating: «Compared to last year, we have exceeded all expectations, improving the offer with options such as PheMarket”. He also wanted to highlight the changes in this second edition by ensuring that "Phe Festival intends to be a benchmark event for summer music festivals." Finally, the mayor wanted to highlight the final result, saying that it has been possible to "transform the esplanade of Puerto de la Cruz into a cultural meeting place that revolves around music, trends, crafts and all those products that they sustain the essence of the festival”.

Finally, Raquel Rodríguez, director of Phe Market, today expressed her gratitude to all the participants «to all the brands present here and to all the areas that have collaborated, because Phe Market is possible thanks to them». Likewise, he wanted to encourage future visitors to attend. "We will have three days to enjoy fashion trends and music outdoors."

Framed within the Phe Market program, there will be a restaurant area, children's area, workshops and various proposals that encourage visitors to participate.

The firms that will be present at this festival are Jewelery (Carmen Díaz, Craft Love), costume jewelery and accessories (Artaps, Lamotto, Maharani Complementos, Muy Yo, Zoe, Artusal, Canarioca, Farobag, Tenerife Piel), hats (Dress Up Your Head) , footwear (Hammerhok Design, Sambabless), women's fashion (Abissi, Bea de la Rosa), children's fashion (Abuela Lala and Adelka, Monkey Loones), casual and sports fashion (Big Boston, La Costurilla, Lava, Brutto Concepts Store, Mas Que Puntas) and swimwear (Javier Aguilar).

The closure of the festival will take place on the days August 11 and 12 with the two days of concerts, with performances by We Are Trash, The Good Company, Papaya, Belop, Miss Caffeine, Javier Mena, Bizarre Love Triangle and Em DJ, for the Friday session; and Dj Full FX, Siloam, The Taxman, The Vinegars, Bejo & DJ Pimp, WAS, Leon Benavente and yallfor the day on Saturday.

The subscription for the two days of concerts (40 euros), as well as individual tickets for each of the days (22 euros), can be purchased in the online store of the official website, on the Phe Festival Facebook page, as well as on and Students can purchase passes at the price of 30 euros. A box office will also be available on the esplanade of the wharf where you can buy tickets and advance tickets at this price, which will rise to 50 euros and 28 euros, respectively, from Friday 11. The festival also has more than 30 points of sale physical distributed in the north, south and metropolitan area of Tenerife, Gran Canaria, Lanzarote and La Gomera.

This new edition has been promoted by the Department of Culture of the Puerto de la Cruz City Council, with the support of Turismo de Tenerife and the Urban Rehabilitation Consortium, the Insular Department of Employment, Commerce, Industry and Socioeconomic Development, the Directorate Island of Culture, Education and Artistic Units, the General Directorate of Youth of the Government of the Canary Islands and the CajaCanarias Foundation. Phe Festival is framed within the Cultural Strategy of Puerto de la Cruz 2020, which also includes projects of the stature of festivals such as Periplo, Mueca, Ágatha Christie Festival, Puerto Street Art, Bach Festival, Early and Baroque Music Festival or Jazz Festival from the Canary Islands

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The pride of being Phe lover

On Phe Festival we are very aware of the value of our community. We feel loved and that is something that not everyone can say. The loyalty of the public that accompanies us year after year and that feeling of belonging to a family – a little unstructured, okay, multinuclear, not very traditional… but we can discuss that at another time – is one of the foods of our little heart.

Maybe you wonder what this emotional and even a little cheesy speech is all about and you do well, so here we go: we have to talk. Neither you nor we are what is said to be normal beings, nor do we need to, but since we all have our contradictions and have learned to live with them, and sincerity is the basis of a healthy relationship, we believe that it is fair to transfer one of our concerns: Why don't we make our thing official? Do we make it public? Be proud of Phe, as Phe is proud of you! A touch of merchandise does not commit anything, and this year we have incorporated some novelties for that of renewing or dying and also, why deny it, for giving a little point of originality to the thing. Long live the character!

T shirt

The classic for any event, group, claim or town hardware store. A t-shirt is the first step to declare your intentions and to show the world your likes and dislikes. Ours, of course, displays the entire luxury poster of this edition on the back.

Hat and cap

At Phe, in addition to you, we are committed to the city that welcomes us, Puerto de la Cruz. Did you think it was a monogamous relationship? When we met I told you that I was a party animal... That's why we thought that a fisherman's hat is the ideal garment that can square this love triangle: current, modern and perfect to feel like one of this city of seafarers.

Cork belt bag

You don't know you need it yet, but yes. The cork belt bag will soon become a classic at seaside festivals. In addition to this highly aesthetic design
Do you know that the cork floats? We do not want to venture anything, but if for whatever reason it ends up in the waters of the Atlantic, your belongings will be safe. Of the liquids that inevitably end up splashing on you at any party, too.


Our relationship is lasting, we know that your love is not a weather vane, that it comes and goes according to the wind. We do not want to be a summer love, but all year round. And, as La Jurado sang, “winter is coming, even if you don't want it”. A sweatshirt to remind us during the cold months? Why not.


With this we hope that you start thinking about it, but you should know that at our merchandising stand there will be some more surprises and, of course, the usual classics: mugs, basic t-shirts, badges, etc. while supplies last, so don't worry.

May our relationship not fall into monotony!

*You can buy the Phe Festival merchandise at the box office installed next to the concert venue, on the esplanade of the pier, from Saturday, August 13, from 4:00 p.m. to 8:00 p.m. As of Sunday the 14th, the hours will be from 11:00 a.m. to 7:00 p.m., except on Friday the 19th and Saturday the 20th, which will be uninterrupted from 11:00 a.m.

Phe people, stylish people

Yes. That beauty is inside, that what is outside is an accessory and that the habit does not make the monk, blabliblu... A precooked speech that is very cool, but let's be honest at least in this: as El Kanka says, we all want to be handsome and beautiful (cantabile) and in Phe FestivalOf course, we have also thought about that.

We want happy people, yes, and we are aware that a t-shirt, a sweatshirt or a cloth bag do not bring happiness but the products that will be on sale in Phe MarketIn addition to being pretty, they absorb tears which is nice. So that you can take a look and think about outfits, here is a preview of the varied offer of the most modern and ephemeral market in the archipelago.

With a permanent base in Puerto de la Cruz, the stand of Quivers takes the surfer spirit beyond sport. The latest trends, tropical prints and the comfort and ease of their clothing and accessories will make you feel like a Robert Kelly Slater in life, even if you haven't picked up a board in your entire life, Hulio.

Urban and sustainable fashion with exclusive designs devised by this group of Canarian artists. Garments made of organic 100% cotton and recycled materials and with a vegan seal. Maximum creativity for nature lovers.

The most irreverent, surreal and sarcastic collages, printed on quality fabrics. Wearing a joke on your shirt is something that almost no one can resist and rumor has it that Nolo's creations have served more than one to cast: if you don't find it funny or don't understand it, it's not there , thanks for participating, keep scratching.

trust, cunt It is a resounding, profound and encouraging affirmation. It is the conquest of the blind trust in you that you deserve. And they are also t-shirts and cloth bags with which to carry the message around the world.

Exclusive and original designs printed with screen printing made by hand, at home, over a slow fire and with a lot of love, in garments of the highest quality and respectful of people and the environment. Sustainable materials, ethical fashion and an enviable enthusiasm.

Canarian brands, handmade clothes, vintage items... Atory will come from Santa Cruz with his best team and the best seller of the store.


We bring to light our old age when the first thing that occurs to us to talk about our own stand is that of "souvenirs, joke items...". If you know what we're talking about, you're one of us. As in previous years, in the Phe Shop We have for you merchandising of the festival and also of some artists. Stop by to take your souvenir, take a look and say hello!



As you know, our colleague ‘plug-in’ translator isn’t perfect, but Its good enough to get a rough idea of how cool PHE FESTIVAL is ;)

In case you have any questions, we will be happy to help you by mail or social media.