Puerto de la Cruz: tourism was born here

festivalgoer, because not everything is going to be music, sun and beach, we invite you to browse through the evolution of an authentic city that went from being a commercial port to the European center of tourism, and that today is reinventing itself to become referent of cultural tourism.

Not everyone knows it, but certainly Cross port it is loaded with history. Although it is now an 'alternative' vacation destination that offers the 21st century visitor unique and original experiences, this municipality in the north of Tenerife (the smallest on the island with 8.7 km2) was the place where tourism began in the Canary Islands in the first decades of the 19th century.

There are even those who say that this city was always touristy, even when what is now known as tourism did not exist. In fact, there are archaeological evidence ⎼necropolises and burial caves⎼ that bear witness to how the island's aborigines, the guanchesThey moved to the coast of Orotava Valley in search of a more pleasant climate to spend the winter months. Come on, some precursors of tourism in high season.

And it is that when making trips for the pleasure of knowing other cultures, landscapes turned out to be exotic, and the spectacular nature of the natural environment, the mild climate and the sky of the Port had called the attention of many scientific expeditions who in the 18th century and the first half of the 19th century visited the island on their way to America, Africa or the East. You know why? Well, because of the proximity to which It was believed then that it was the highest mountain in the world, the Teide, venerated both by merchants and navigators as well as by travelers.

But the imposing volcano was not the only thing that allowed the development of tourism in the Canary Islands, and in particular in Puerto de la Cruz, since its geographical and historical singularities they made merits to lift him up in the number one of the tourist destinations par excellence, displacing Madeira and Europe.

From the first decades of the 19th century, and after the opening of the waters of the Atlantic at the end of the Napoleonic wars, British people with health problems began to arrive on the island in search of a climate that would better favor their convalescence, that is, a health resort. AND Cross port, at that time the main port of the island, became the first tourist destination in Tenerife and the Canary Islands.

One of the discoverers of the touristic and curative qualities of the Port was William Robert Wilde, one of the most recognized figures in medicine in Victorian Britain and father of writer Oscar Wilde. He made a visit to the valley of La Orotava and recommended Puerto de la Cruz as a better destination than Madeira and the Italian and French Rivieras, it was an unparalleled propaganda accolade for the city.

But therapeutic holidays were not the only objective of visitors to the municipality at that time. there was also “hikers” for leisure or pleasure. The historian Nicolás González Lemus tells us that “in 1848 a British expedition arrived from Madeira to take an excursion to Teide”. Long before the first tour organized by Thomas Cook to the Alps!

One could not speak of a tourist movement such as today, neither Tenerife nor the rest of the archipelago had a solvent accommodation infrastructure, and yet Cross port It had some hotel establishments. The first inn in the Canary Islands it was opened there in 1814 when an English carpenter rented a house on Zamora Street to make it the lodging place for many British people. And this was the origin of later significant projects that began to consider tourism as an economic activity, as is the case of the Marquesa, Monopol and Buenavista hotels and the representative Hotel Taoro.

The most significant of all was the first sanatorium of the Canary Islands to welcome sick tourists, the Hotel Orotava, which opened on September 12, 1886 as first Spanish tourist center in Europe with services designed to provide rest, comfort and personalized attention to foreign visitors.

It is from then on Puerto de la Cruz is consecrated as the first tourist enclave of the Canary Islands. Among the anecdotes that are told of the time, it is said that in the winter of 1887-1888 it was recorded the first overbooked of the history of tourism in the Canary Islands, given the success of the call of this city among British visitors.

Cross port then lived great moments. Today tourism has changed but the city continues to preserve an exuberant physical and natural setting, a temperate climate with warm summers and pleasant winters, a historic center where tradition and modernity coexist and a cultural offer that is more than attractive for those who are no longer satisfied with spend the holidays lying on the beach. 

Puerto Street Art, the project that hides the transformation into a museum in Puerto de la Cruz

Cross port, an outdoor canvas, where the identity of the urban creativity makes sense in facades, streets or municipal furniture itself. The cause of this metamorphosis is port street art, a project that has taken advantage of the charm of the different spaces, their history and that of those who live there to rewrite the cultural and innovative character Township.

Sprays and brushes that draw figurative and abstract shapes and colors with which different artists integrate their vindictive messages or artistic visions in the gray of the urban landscape. Behind each one of the works of art that are exhibited in the tourist city there are several stories, that of the artist, that of the citizens of the place that welcomes them and that of the relationship that is established between all of them.

Puerto street art

If you are one of the lucky ones who will enjoy on August 6, Phe Festival, the concert more cool of the summer, write down in your agenda a walk to discover the urban art of Puerto de la Cruz. Because taking selfies on the beach with Teide in the background is cool, but going through the city like a detective, in search of the best photo of graffiti, interventions or murals, is priceless. You won't find enough filters or apps for your images!

Exhibitions throughout the city

Ro.Ro_1It was a natural process. port street art started in Puerto de la Cruz as a pilot project with the aim of improving the appearance of some facades in the neighborhood of La Ranilla, and was promoted by the Urban Development Consortium for the Rehabilitation of Puerto de la Cruz, together with the Department of Culture and the Department of Urban Planning of the Puerto de la Cruz City Council.

But the transition from urban intervention to "multidisciplinary open-air museum" came from the hand of well-known cultural events organized by the City Council, such as the International Street Art Festival of Puerto de la Cruz, Mueca, and the festival International Travel and Adventure Literature of Puerto de la Cruz, journey, and what in its beginnings was an initiative to dissipate the gray and the abandonment of buildings and streets, today is a explosion of color that has filled the city with ephemeral art.

And the transformation continues. Just like when you visit the Reina Sofía Museum, the Tate Modern, the Guggenheim in Bilbao or the MoMA, in the open-air museum in Puerto de la Cruz you will find up to five rooms structured according to the different artistic disciplines that have become part of the collection of port street art: in Room 1 you will find road interventions; in Room 2, sculpture on facade; in Room 3, mural interventions; Room 4 is made up of sculpture; and finally the interventions in neighborhoods make up Room 5.

Puerto Street Artoakoak

Look for the interpretive tables and totems installed in the city, scan the QR code and take your tour to find out who is each of the artists and works.

PSA currently has around fifteen urban works, "signed by internationally recognized artists" that continue to grow with the different cultural projects that support the Cultural Strategy of Puerto de la Cruz (ECPC2020), together with the coordination of the Puerto de Street Art work platform.

When you are walking around Puerto de la Cruz, look around you. Art haunts you...

CanariasViaja.com offers promotional packages so that all Canarians can enjoy Phe Festival

The organization of Phe Festival and the agency CanariasViaja.com have signed a collaboration agreement in order to promote and facilitate attendance from the entire Archipelago to the event, which is part of the planning project conceived in the Cultural Strategy of the Cross port 2020 and will take place on the days August 5 and 6 in the northern municipality of Tenerife.

This alliance materializes in the promotion of the festival by the agency specializing in the Canarian market with offers of flight, hotel and ticket for the concert, which will bring together in a closed area on the port esplanade, next to the sea, the groups Cycle, the red room, Of faith, Belako, Red Beard and Kostrok. Sandra Rodríguez, responsible for the area of culturea from the Porto City Council, clarifies: “Our efforts are focused on making Puerto de la Cruz a meeting point for interested people from other islands as well. Phe Festival It is a perfect excuse to spend a weekend in our city”.

With its own philosophy based on making weekends or vacations an unforgettable experience, CanariasViaja.com offers in its online and offline channels two packages whose prices range between 74 and 313 euros per person (with the Canarian resident discount applied), depending on the island of destination and accommodation. The first includes the flight with the company BinterCanarias, input of Phe Festival and stay in the Hotel Botanico & the Oriental Spa Garden on a bed and breakfast basis, and includes a basket of fruit and water on arrival, free access to The Oriental Spa Garden, 25-minute relaxing or aromatic massage, parking, Wi-Fi, as well as exclusive use of the Putting Green and tennis courts during the stay. The second proposal includes a flight with the company BinterCanarias, input for Phe Festival and stay in the Hotel Mars, an accommodation with a family atmosphere, located in the most central area of Puerto de la Cruz.

In this 2016 edition, the festival Phe Festival will make available to the public a program of fresh, unique and original artistic and social actions, designed to be enjoyed in Puerto de la Cruz, and which includes a meeting of a formative and informative nature, dedicated to cultural management and its implications for tourism entitled Ph I+C. In this way, it becomes another of the great bets promoted by the area of culture of the Porto city council -along with festivals such as journey, Mueca, port street art or Canary Jazz Festival–, from an inclusive and participatory principle and a defined commitment to quality that also affects the empowerment of cultural tourism.

5 reasons not to miss Phe Festival

Less than 20 days left. Phe Festival is here, and with the concert of 6th August on the esplanade of the wharf Cross port, a sample of the festival that we dream of having in Tenerife in the future. We know that devotees of good music will not miss the opportunity to join the experience, but if there is still someone undecided, we have chosen 5 reasons not to miss.


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1. It is celebrated in Puerto de la Cuz

Ok, we'll throw the topic: any excuse is good to visit Cross port, one of the most charming destinations in Tenerife with a mild climate all year round, multicolored skies and an intense smell of the sea. And it is because its history is linked to the history of tourism and today it is evolving by leaps and bounds to become a benchmark for cultural tourism. It is true that Phe Festival It is not the only festival that is celebrated next to the beach, within the wide range of summer offers in our country. But it is the only one that takes place in a destination where you can take baths in the sun or in the water of the Atlantic in beautiful black sand beaches (Martiánez and Playa Jardín) with the masterful figure of the Mount Teide at the bottom. Without leaving the promenade you will find the pool complex Lago Martianez, a work of art designed by Cesar Manrique where you can refresh yourself with all the comforts. Because art and culture can be breathed in every corner, from the beauty of the mansions and buildings that are part of its historic complex, to the different cultural projects that support the Cultural Strategy of Puerto de la Cruz (ECPC2020), in which its greatest attraction stands out, a city focused on culture that transmits its enthusiasm to those who visit it. Go, an ideal vacation plan.


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2. Great direct

Music is variety, and that is Phe Festival. Indie, rock, dance, electronic, artists to discover, the best national groups, proposals made in Canary Islands… Cycle, Of faith,The Red Room, Belako, Red Beard, Kostrok a firm commitment to groups that are a reference in the independent national sphere and electronics with international claim that do not usually go through Tenerife. Can we ask for more? Yes, Mr Paradise as continuity dj.


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3. Innovation and Culture also in summer

One of the most interesting proposals of the festival program are the meetings Ph I+C, which this year will analyze through encounters, exhibitions and networking the value of culture as an accelerator of the sustainable development of cities. Among many other things, they will have ambassadors from two first-rate cultural projects, one recently launched, such as the Atlantic Museum of Lanzarote and the Benicassim International Festival, a veteran in these fights. If there is something that will be talked about, and a lot, it is the interactive installation of mapping from Simone Martin about sculptures of Julius Grandson. will be the friday august 5 in the Cultural Space Castle, one day before the concert.


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4. Cheaper, impossible

One of the efforts of Phe Festival is to offer entertainment and knowledge for a more than affordable price. An 8-hour concert with 6 groups for only €20? As it is. And the best of all is that for students of the University of La Laguna the ticket has a discount of 20%. And above the educational-informative day on Friday, August 5 is free


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5. Things of good eating

If what you like is good food, you will have at your disposal in the venue where the concert will be held a selection of gastronets (say food trucks) Y food stalls with the most varied menus so you can enjoy live music like a maharajah. As if this were not enough, in Puerto de la Cruz you have a interesting culinary offer, where you can taste everything from the best Canarian fish with wrinkled potatoes and home-style mojo picón to signature cuisine.

Phe I+C brings together experts in successful cultural projects that transform the environment in Puerto de la Cruz

The meeting is the inaugural proposal of Phe Festival and is held on August 5 at the Cultural Space Castle

The value of culture as an accelerator of the sustainable development of cities is the central theme on which the meeting will revolve Ph I+C, to be held on the day August 5 in it Castle Cultural Space of Puerto de la Cruz. A meeting in which promoters of projects of the first magnitude participate, such as the IBF and the Atlantic Museum, managers and artists who will share knowledge in what will be the opening ceremony of Phe Festival, appointment that is part of the programming of the project cultural environment the northern municipality, and which has the sponsorship of Tourism Rehabilitation Consortium, Tenerife Tourism, the area of Culture of the Cabildo de Tenerife and Puerto de la Cruz Experience.

Phe I+C, 'innovation and culture also in summer', wants to be a playful approach, without losing a certain informative character, which facilitates the relationship between the participants and all the attendees interested in sharing a day of debate around the management of cultural projects and certain implications with tourism. The Councilor for Culture of Puerto de la Cruz, Sandra Rodriguez, considers that "this type of activity provides added value of great interest to an already important event such as the Phe Festival

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Among the speakers is Jose Moran, co-founder of the FIB, Benicàssim International Festival, who will analyze the role played by music industry as a tool to achieve urban objectives at the socioeconomic level. 'Musical Urbanism: What is the relationship between music and the city?' It will be the epigraph that you will use as a starting point to share your experience in consultancy, planning and development of cultural events.

Also the director of Image and Cultural Production of the Art, Culture and Tourism Centers of the Cabildo de Lanzarote, Maria Jose Alcantara, under the title 'A museum in the sea??!!', will talk about the connection between art, underwater life and nature that the Atlantic Museum, recently inaugurated on that island, where nearly 400 submerged sculptures by the artist will be exhibited Jason deCaires Taylor.

Professor Emeritus of the University of La Laguna and PhD in Development Economics, Carlos Legna, joins the reflection on cultural management and its implications for tourism, providing a more theoretical-practical vision entitled 'Development, culture and technological change'. And various 'Environmental Readings for Rushing Intermediates' chosen by Gonzalo Prieto, president of the Para Team Cultural Association of Santa Cruz de Tenerife, will provide continuity solution and animate this participatory meeting.

Phe-I+C-foto-CastilloThe day will end outside the Castle with the 'Canary Wine Networking', meeting that will offer the opportunity to come into contact with professionals in the sector, network collaboration, exchange opinions and share doubts in an environment changer, innovative, constructive and dynamic. In the same space you can enjoy the installation 'Skin of light', a work of mapping interactive developed by the visual artist Simone Martin about sculptures of Julius Grandson.

Impulsed by cultural environment of Puerto de la Cruz, the group Power Changers and Phe Festival, with the sponsorship of the CajaCanarias Foundation and the collaboration of University of La Laguna, this initiative aims to delve into the knowledge of successful cultural projects that transform the environment, generate economy and other potential added values, to put them in relation to similar activities that are already being carried out in Tenerife.

Information on schedules, contents and speakers from Ph I+C (Innovation and Culture also in summer) is available on the web www.powerchangers.es as in the social profiles of Phe Festival (Facebook, Twitter, Instagram, Google + and YouTube). Attendance at the meeting is open to the public and free until full capacity is reached.

Street snacks at Phe Festival: 5 styles of food trucks

The phenomenon street food will also be present at Phe Festival. An interesting selection of food trucks made in Tenerife will make a stop at the festival site installed on the esplanade of the dock of Cross port to offer culinary creations full of imagination, street spirit and high quality.

Deli on wheels so you can get your strength back and, why not, lick your fingers between dance and dance. Five Will it be the food trucks or gastronets What will they do at the concert? 6th August a more complete experience with the color, personalized treatment and that romantic air that characterizes them. Each of them with their own style and menu that we reveal here…


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1. Nice 1961

the specialty of Nice 1961 are the sweet and savory recipes that combine the flavors of Indonesia and Dutch culture: chicken satay Indonesian with peanut sauce and bitterballen Dutch ("croquettes" extra crispy from a meat stew). They have joined the food track movement in a 1961 HY caravan that they found in the historic city of Nice and have given it a second itinerant life.


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2. Roots

The classic sandwich acquires a new dimension in Estate: Stewed leg, vegetarian with Gomeran cheese, watercress and palm honey. You also find on their menu the pork burger and a hot dog gourmet.


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3. Flora the Cat

the cat flora offers delicious snacks and sandwiches for all tendencies and needs. Lovers of street food, gastronomy is their thing gourmet.


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4. Love-didas

Perfect for the festivals, the caravan vintage from Love-didas B&B Foodtruck are the sandwiches gourmet, typical Canarian sandwiches reinterpreted. Like the stewed black pig with blacksmith yoghurt sauce and orchard herb or the sardines with orange tomato, oregano and Guayonje onion (Madrid Fusión award).


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5. Cute Sky

Cielito Lindo Foodtruck walk through the streets, squares, parks, parties and festivals of the island the best burritos, tacos and nachos. The most Mexican street food so you can taste the good work of great chefs.

Phe Arounds, musical aperitifs in Puerto de la Cruz

The first edition of Phe Festival and there is even more desire to be able to enjoy the concert on August 6 on the esplanade of the Puerto de la Cruz pier. That's why we have good news We increase our programming! A selection from the island's music scene becomes the protagonist of the festivities Phe Arounds that on Friday the 5th at night, after the meetings Ph I+C, and on the morning of Saturday 6 they will set the indie experience in the premises white bar, Limbo Pub, Ace of Kopas and Ebony Brown.

We want to revolutionize touristic city throughout that weekend and that the celebration of Phe Festival be a source of joy, as well as a cultural, social and economic incentive for the people of Porto, following the work that has been done with Mueca, journey and other projects of cultural environment.

As an appetizer of the spark that they will bring us Cycle, Belako, Of faith, The Red Room, Red Beard and Kostrok, Cross port will welcome Phe Festival with concerts and DJ sessions to celebrate in style the great musical moment that lives those days.

The programming of Phe Arounds will start around midnight on Friday, August 5, with free admission, and will take place in Ace of Kopas with the best electronic music of Noise Selectors. The Weird dj set + MCR Selector will lead to white bar a selection of post punk and new wave and brit pop, while the tastiest Afro-Latin songs, to the rhythm of the most modern cumbia, will sound with fresh fruit in it Limbo Pub.

After the first contact, the Saturday, August 6 at 1:00 p.m., Daniel Ferreiro and Jorge Chaik They will be in Ebony Brown with an acoustic concert that will travel through harmonies and sound nooks and crannies cared for in the smallest detail. Get ready to share the #phefestival experience with us!

Write down the schedules of Phe Festival 2016

You already have available the schedules of the presentation concert of Phe Festival what will take place next 6th August on the dock esplanade Cross port. Watch them, download them or write them down on your agenda, on your mobile or in your hand what you are going to find for more than eight hours with the best live shows from Cycle, Of faith,The Red Room, Belako, Red Beard and Kostrok that will turn the tourist city into the focus of the indie music.

Okay, yes, it's not to go crazy. It's not dozens of concerts for three or four days of uninterrupted music, but it's good to know when will the doors open (at 6:00 p.m.)  and what bands will make you raise your hands at nightfall and with which one you will stay dancing until dawn and thus be able to organize yourself with the gigs, with the grandparents, with friends, with the babysitter...

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There is very little left for Phe Festival 2016 And it comes with surprises! To toast with you for our first experience in Puerto de la Cruz you take a free beer with admission. And if the warmth leaves you wanting more, until 8:00 p.m. we have the Happy hour and for every two beers you buy you only pay one (2×1).

Do not think about it! Get a ticket for Phe Festival either on-line or in the points of sale and enjoy a perfect plan for some ideal holidays in Tenerife. We want to reach the sold out!

Discover what awaits you at Phe Festival to replenish your energy

Yes to the direct ones of the cartel of Phe Festival We add a careful selection of cuisine and drinks, quality, attractive, for all tastes and (we hope) pockets, you have a round plan to spend an ideal weekend of vacation. In four days we will be in the esplanade of the wharf Cross port with a proposal to live a different musical experience. Discover what awaits you!

To enjoy the concerts on a hot August afternoon, nothing like a Heineken, which is the beer of the festival and our featured sponsor. Thanks to your collaboration, we hope to counteract the heat that the forecasts announce or the exhaustion of so much dancing, beach and sun. As you know, they will not only give a free beer with every ticket but they participate with the organization in the Happy hour, an offer 2 for 1 on beers from the moment the doors of the enclosure open, at 6:00 p.m., until 8:00 p.m.

Jagermeister You will have a tent set with an exclusive decoration to unwind and relax, a very special place where you can enjoy the commands of shots and animation.

What are you more than having a wine? Don't worry. canary wyne will put at your disposal a selection of wine made on the Islands, the result of tradition, microclimates and the landscape. A brand of the Canary Islands PDO in full expansion that will be present at the meetings from Friday, August 5 Ph I+C with the Canary Wine Networking. Only for wine lovers!

As if this varied offer were not enough, we will also have a cocktail area Phe Festival, a perfect marriage between music and gastronomy that will accompany the best moments of the festival. Mojito (with and without alcohol), Tequila Sunrise, San Francisco (with and without alcohol), Long Island Iced and Electric Iced Tea to keep you dancing.

An ideal proposal to pair with the offers gourmet of street food or street food that the gastronetas that will accompany us will bring us, in addition to a specific stand and last minute surprise of seafood and fish, as it could not be otherwise in a city with a seafaring tradition, courtesy of Fishmonger Seafood Port. In its menu you will find red tuna skewers, gratin scallops, scallops, razor shells or grouper ceviche.

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And for those with a sweet tooth, the sweet and succulent proposals of cauldron of cake, by Carla León, where you can replenish your energy with cakes, cupcakes, biscuits, brownies, cinnamon rolls… delicious and homemade things. To lick your fingers!

Do not stay with the desire to enjoy it and get a Phe Festival ticket. We want to get to sold out!

WAS, Siloé and The Taxman First confirmations of Phe 2017!

sidonie, WAS, Siloam and The Taxman are the first confirmed names of the second edition of Phe Festival, which will develop in first week of august a set of artistic and social proposals to enjoy a perfect vacation plan in Cross port. An outdoor trends fair, days of reflection and shared knowledge, concerts, activities and tours of the city complete the program of this event that reinforces its commitment to the cultural offer of the north of Tenerife.

After the notoriety achieved in the presentation edition last summer, the festival returns with a 2017 edition as one of the great proposals promoted by the Department of Culture of the Puerto de la Cruz City Council, with the support of Tenerife Tourism, a firm commitment to quality that also complements and enhances cultural tourism.

Phe is part of the planning project of the Cultural Strategy of Puerto de la Cruz 2020, which also includes projects of the stature of festivals such as journey, Mueca, port street art or Canary Jazz Festival and in which the public institution, City Council, seeks to generate alliances and complicity to promote the feeling of co-responsibility for a common project together with various entities, creators, citizen groups and private companies.


PHE-FESTIVAL-247The esplanade of the wharf Cross port remains the main venue for the second installment of the festival, aimed at young people regardless of their age, eager to enjoy themselves, committed and active. there will take place Phe Music 11 and 12 of August, two days of concerts where the best known international, national and local sounds and artists will come together with others that it will be a pleasure to discover.

The Catalans sidonie with new album The worst group in the world (SonyMusic, 2016),  the electronic and dance sounds of the Basque group WAS (formerly We Are Standard), Siloam, one of the great revelations of the pop rock in Spanish, and the people of Tenerife The Taxman, winners of the last edition of the contest LALACore in the general category, are some of the names that will take to the stage of Ph 2017, whose final poster is not yet closed.

On the esplanade of the dock will also be held that week Phe Market, an outdoor and daytime trend fair, focused on fashion, design or technology, which will have a restaurant area, a stage, performances and innovative proposals.

Phe I+C_03The days of reflection and knowledge Ph I+C will take you to the Cultural Space Castle from 7 to 9 august conferences and meetings networking to analyze and discuss culture and tourism in a 'summer university' key but relaxed, in 'shorts and cholas'. Also on those dates, diversifying the parallel cultural activities, will take place Phe Films, a sample of independent audiovisual creations with digital DNA.

The music of the festival will spread throughout the city, as in the last edition, with the program Phe Arounds, reserved for parties, DJ sessions and performances in leading venues as well as specific promotions in shops and restaurants in Puerto de la Cruz.

Hey!!

As you know, our colleague ‘plug-in’ translator isn’t perfect, but Its good enough to get a rough idea of how cool PHE FESTIVAL is ;)

In case you have any questions, we will be happy to help you by mail or social media.