Phe Yoga and the festival's desire to create a yogi community in Puerto de la Cruz and Tenerife

The vision of a festival like Phe is constantly evolving. Both in the musical section and in the parallel activities, the festival always seeks to take a step forward each year. A good example of this is Phe Yoga, one of the most eagerly awaited proposals within the complementary programme of experiences.

#PHE2024 || #UnicoInCanarias || #WeTalkMusic

In 2024, the big news is looking towards the El Peñón stadium in Puerto de la Cruz with the Yoga Meeting next Saturday, August 24. A meeting for the outdoor practice of yoga, an experience that Nuria from ON Studio Canarias, coordinator of Phe Yoga, describes as ideal.

All the information about this meeting and the different workshops is in the following link: https://Phefestival.es/Phe-yoga-2024/ 

Nuria and the rest of her teammates are still hoping that the morning meeting on Saturday 24th will be better once again. “Every year there is more interest in this outdoor practice meeting and attendance has been doubling almost every year. This year they expect more than a hundred people to attend the practices.”

Since 2020 until now, when these meetings were incorporated into the festival and coinciding with the COVID-19 pandemic, both the discipline of yoga and its development within this music festival have grown and changed a lot. 

According to the coordinator of Phe Yoga, “the number of people practising this discipline is growing worldwide and it is very noticeable. It is integrated into gyms and sports centres, which was previously almost non-existent. Yoga now occupies much more space than just specialised gyms, achieving greater visibility and diffusion.”

The event on Saturday 24th will include four consecutive sessions designed to open up a range of possibilities for regular practitioners and those who wish to start taking up yoga. Phe Yoga seeks not only to offer a space for practice, but also to foster a community, creating meaningful connections between the festival and the city. “This event is a perfect showcase for those who have not yet had the opportunity to approach yoga. And for those who have already started, it is a unique opportunity to explore new disciplines, from the most traditional to the most innovative, and to interact with the other participants.”

In addition to the Saturday meeting, the proposal extends to the rest of the city during the previous week and there are several yoga centres in Puerto de la Cruz that participate in this initiative. Tushala Yoga Studio, El Árbol Terapias, Mocán, Casa Bergantín and Sol y Luna will offer classes from Monday 19th to Friday 23rd August in different modalities and times. Phe Festival appreciates the availability and collaboration of all the centres participating in Phe Yoga. “It is a very satisfying job for the whole team because it creates a healthy and enriching environment. For us it is vital that the schools in Puerto de la Cruz have this visibility and make it possible to offer this diverse programme of activities”, says Nuria. 

Returning to the realm of evolution in recent years, yoga has broadened its focus, integrating both meditation and physical aspects in response to the current needs of society. At Phe Yoga, a variety of practices are offered, ranging from aerial yoga and acroyoga to sessions of inversions, stretching and ecstatic dance, the latter closely related to dance and movement. “Yoga as a philosophy and lifestyle, ranges from a deeply meditative practice to more physical classes that require demanding postures, ideal for focusing attention, improving our body awareness, even for athletes from other modalities who want to improve their performance,” explains Nuria. “Our goal with this program is to make yoga known in all its forms, showing its multiple benefits for health and well-being,” she adds.

TRANSFORMING PHELLOWERS INTO ENGAGED PARTICIPANTS

At the first edition of Phe Yoga in 2020, a group of people decided to participate in the event out of curiosity, without any prior experience in yoga. Attracted by the idea of a different activity and the relaxed atmosphere of the proposal, they signed up without great expectations. However, what started as a casual activity turned into something much more meaningful. During that session, these people who were very fond of the festival, discovered not only the physical benefits of yoga, but also a sense of calm and inner connection that they had not experienced before. Inspired by that first practice, they began attending regular classes with different teachers who participated in the festival. Today, they are committed practitioners, and every year they return to Phe Yoga, not only to enjoy the festival, but also to reconnect with the discipline that transformed their lives. “We never thought that something as simple as stretching and being calm would lead us to a path of well-being that is now a fundamental part of our lives,” they commented in the 2023 edition, fondly remembering their first experience at the event.

THE UNEXPECTED ENCOUNTER BETWEEN NIGHT OWLS AND EARLY RISERS

In past editions of Phe Yoga, morning sessions began at 8am, a perfect time for regular yoga practitioners who enjoy saluting the sun early in the morning. However, this schedule posed a challenge for festival-goers who wanted to make the most of Phe Festival’s nights of music and fun.

During the 2022 edition, a group of friends, still energized from the night before, spontaneously decided to attend the morning yoga session. They arrived at the session with laughter and yawns, not knowing exactly what to expect. At first, a mix of sleepiness and curiosity dominated the mood among them. But as the session progressed, they began to feel an unexpected sensation. The postures and conscious breathing seemed to dispel the tiredness, replacing it with a sense of calm, mental clarity, and revitalized energy.

One of the friends, Javier, later shared: “I thought that after sleeping so little, yoga would be torture. But it turned out to be the opposite. It was like a reset for the body and mind. I left there ready to face another day of festival.”

Taking into account experiences like Javier’s and seeking to further integrate the festival community, this year the organizers of Phe Yoga have decided to delay the start of the sessions to 10am. This change not only allows night owls to rest a little longer, but also facilitates greater participation, creating an inclusive space where both early risers and night owls can meet and share the transformative experience of yoga.

Can you imagine doing yoga or surfing in the middle of the best music festival in the Canary Islands?

This year we once again enjoy a full festival experience in #PuertoDeLaCruz with PHEXPERIENCES

#PHE2024 || #UnicoInCanary Islands 

On Saturday the 24th during the morning, we celebrated YOGA MEETING, an outdoor meeting at the El Peñón Soccer Field. From 10:00 a.m. to 2:00 p.m. we will enjoy a day full of balance and well-being, with a variety of styles such as Breathing and Meditation, an Asanas Lab workshop, a Vinyasa Yoga practice, and an Ecstatic Dance session with music live. 

In addition, registration of only €5 includes access to all practices and a snack, courtesy of our sponsors.

They are now available in Tickety.es registrations for Yoga Meeting and Phe Summer workshops.

Beyond music: Discover the program of activities to flow and release adrenaline

The Tenerife festival offers more than just music thanks to Yoga Meeting, Aqualia BMX Water Jump or PHE Summer (workshops and experiences that combine urban sports, nature and healthy lifestyles).   

These activities will be held throughout the week: from Monday, August 19 to Saturday, August 24. To participate, prior registration is required on the PHE Festival website.

#PHE2024 || #UnicoInCanarias || #WeTalkMusic

The ninth edition of PHE Festival, which will be celebrated on August 23 and 24 in the Tenerife municipality of Puerto de la Cruz, It will go beyond music with activities that will make all participants flow and release adrenaline. The surroundings of the city of Porto provide the opportunity to develop workshops and activities in the sea and nature. 

For this reason, although PHE Festival is due to live music, in this ninth edition the Tenerife festival will propose something more than music thanks to Yoga Meeting, the fifth edition of Aqualia BMX Water Jump or PHE Summer, among others. The parallel activities of PHE Festival allow you to enjoy an exceptional complete experience from Monday, August 19 to Saturday, August 24. To participate, prior registration is required on the PHE Festival website. 

Yoga has been very present at PHE Festival. This ninth edition could not be less and there will be workshops on various yoga disciplines in centers in Puerto de la Cruz such as El Arbol, Tushala, Casa Bergantín, Sol y Luna and Mocán. PHE Festival wants the public to flow within Yoga Meeting. The culmination of the workshops will be on Saturday, August 24 at the El Peñón stadium: a massive outdoor meeting enjoying several yoga sessions for lovers of this practice or those who want to try it for the first time. Registration to participate in the Yoga Meeting is on the PHE Festival website. 

The fifth edition of Aqualia BMX Water Jump returns to the Puerto de la Cruz fishing pier to trigger the adrenaline of participants and also the public. It will be on Friday, August 23 at noon. This is one of the favorite activities of the PHE Festival public. 

Summer is to be enjoyed and that is why PHE Festival will also display PHE Summer: workshops and experiences that combine urban sports, nature and healthy lifestyles. Here you can practice disciplines such as surfing, surfskate, slackline, or acroyoga. Thus, the music festival completes a leisure and vacation offer, enjoying some exciting 'pre-festival' days in the surroundings of Puerto de la Cruz. PHE Summer activities are designed for all audiences of all ages. 

The link to access the purchase of the activities is the following: https://tickety.es/grouping-event/phe-festival-2024

A SUSTAINABLE FESTIVAL

Aware that holding a festival in a privileged environment such as Tenerife requires an exceptional commitment to sustainability, in each edition PHE Festival is concerned with correctly managing the event at an environmental, social and economic level, Likewise maintaining collaboration with entities such as Ecoembes, Ecovidrio or Martínez Cano with which selective waste collection and other efforts are carried out to fully enjoy the festival.

Phe Team assumes the executive production of Phe Festival, an event promoted by the Culture area of the Puerto de la Cruz City Council. It also has the sponsorship of the Government of the Canary Islands through the Canarian Institute of Cultural Development and the General Directorate of Youth, Tourism of the Canary Islands, as well as Tourism of Tenerife – Tenerife! Despierta Emociones and the Cabildo de Tenerife through the Culture Area. The brands Aqualia, Levi's, Heineken, IKEA, Pepsi, Jagermeister, Fuente Alta, Grupo RAHN, Labrador Cepsa Puerto de la Cruz, and Hemispheria also collaborate.

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Phe Yoga, the commitment to well-being and sustainable development practices

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The seventh edition of Phe Festival will be held on August 19 and 20, 2022

With the commitment to offer a safe cultural experience, Phe Festival will return on August 19 and 20, 2022 to Puerto de la Cruz with a program that will again combine live music with fresh and unique proposals to reconnect audiences. The festival says goodbye to a unique edition, the second marked by the new context, once again consolidating itself as one of the most outstanding cultural and social events in the Canary Islands.

Thus, Phe faces its next edition with expectations fulfilled and in a collective effort that contributes to revitalize the image of Puerto de la Cruz, a model municipality in the development and promotion of the island's cultural and creative fabric, as a safe environment and attractive destination. "From the City Council we want to thank everyone for the exercise of responsibility to say clearly that with work, effort and conviction, Culture is Safe and Phe Festival has been, once again, an example", he indicates to the regarding the mayor and head of Culture, Marco González. “In addition, culture is a value in itself because of what it means in these difficult times for so many people. And it is also a key factor in the reactivation of all sectors of the municipality, which has experienced a week full of activities, including sports, and which has led to significant economic revitalization so that Puerto de la Cruz continues to be a model of recovery for the rest of the destinations of the islands”.

With the dates announced for 2022, Phe Festival is now facing its seventh edition, reaffirming its commitment to turning Puerto de la Cruz into a benchmark for live music. To do this, it has put up for sale online through its website and the Tickety.es platform a first edition of fertilizers at a promotional price

Commitment to culture

The days of live concerts on Friday 20 and Saturday 21 August have once again become the main theme of this summer experience that brought together 1,500 people per day in the 11,000-square-meter stable venue located on the esplanade of the Puerto de the cross, and what was adapted to the health prevention and safety measures required by the regulations.

The public at Phe has not only been able to enjoy the emotion of live music with a line-up that brought together names such as Anne Tijoux, Zahara, Bizarre Love Triangle, Rigoberta Bandini, Rufus T. Firefly, A lot, Biznaga, Women, _june, jack bison, Mel Ömana and Pat Llombet –with We Are Trash and The Groove Brothers as resident DJ– but also a set of parallel activities for the enjoyment, participation and motivation of all the residents and visitors of the municipality. Urban sports, yoga and contemporary art have integrated the festival's program which, once again this year, has reaffirmed its commitment to sustainable practices. In this way, those attending the urban competitions and workshops on Aqualia Phe Sports, as well as the participants in the different practices of Phe Yoga, in addition to Phe Gallery, the collective exhibition installed at the Castillo de San Felipe Cultural Space since the end of July, has brought together hundreds of attendees in this sixth edition that recovers the spirit of the summer festival that characterizes it.

As was done in 2020, Phe Festival has been held again adapting its organization and structure to the new context, all the activities have been carried out with an exhaustive security protocol for the public, artists and the team involved in the organization. All this without neglecting the values and commitments acquired by the event since its inception, a result that would not have been possible without the involvement of the Puerto de la Cruz City Council, and also that of institutions, sponsors and collaborators, whose support has been essential for the growth and development of this sixth edition. The festival wants to thank the public for their support and exemplary behaviour, as well as the Puerto Rican citizenship the welcome that it offers every year, especially to the local fellow, about 30 hotel and restaurant establishments in the region that in this edition have joined the Phe leisure proposal, a true reflection of the collaborative model of cultural management and citizen participation that characterizes Puerto de la Cruz.

"We continue to add from the City Council now with the launch of the second line of aid after joint work with associations and the rest of the political groups, -adds the mayor Marco González- this Monday the term of the new call opens, for thank and complete the extraordinary pulse shown by our city and its small and medium-sized businesses, to which the reopening of hotels and new commercial premises continues to be added, with what this means for employment and to continue generating wealth not only for our municipality but for the north of the island”.

Phe Festival It is organized by Phenomenal and Imoa Productions with the promotion of the Puerto de la Cruz City Council. It also has the sponsorship of the Government of the Canary Islands through the Canarian Institute of Cultural Development and the General Directorate of Youth, as well as the Cabildo de Tenerife. Notable collaborators and sponsors include Aqualia, Hyundai, Mapfre, Heineken, Red Bull, Coca Cola, EcoBB, Hemispheria, Ecoembes, Ecovidrio, Tenerife + Sustainable, Red Cross, Labrador, Atypicap, Green Zone, The Collective Way, Radio 3 , Cine Yelmo, Gente Radio, Lagenda and Tenerife News.

Phe Yoga expands its offer in the 2021 edition

the encounter Phe Yoga, which will be held in Puerto de la Cruz on August 20 and 21 within the parallel programming of Phe Festival, doubles its offer this year with eight sessions, instead of the four programmed in the previous edition. The meeting will take place on the island of Lago Martiánez, which It will become a meeting and coexistence space for all the participants..

It is a response to the success of the call in 2020 and the commitment of the organization of Phe Festival with the development of transversal activities that complement the purely musical offer. The program takes place in two parallel blocks from 10:00 a.m. to 3:00 p.m. and attendees will be able to choose between different styles whatever their level of practice. The intention is to bring the different disciplines closer to both people who already practice yoga and those who are about to discover this activity for the first time and cultivate both the physical and the spirit at the same time.

Other more heterodox proposals that are combined with dance are incorporated into the traditional practices of breathing, meditation and relaxation, resulting in an ideal combo for those more restless spirits. As an example, the surf + yoga practice that will take place on Friday from 2:00 p.m. In addition, an inversion workshop with feetup, a Thai yoga session, the renewal of Ashtanga yoga and the dynamism of Yoga Dance, will be the showcase for this activity that has recruited so many followers during confinement.

Phe Yoga will culminate on Saturday with a vegan picnic of coexistence among the participants, by The Dog is Hot and 81 Foods, with the intention of prolonging the experience and developing themes related to the spirit of the meeting, such as conscious eating.

In accordance with health recommendations, the number of places is limited and the sessions will be held scrupulously contemplating all current security measures depending on the level of restrictions in which Tenerife is at that time. Even so, the organization recommends, above all, responsibility and caution. Registration for Phe Yoga can be done on the same Phe Festival page or at Tickety.es.

Commitment to sustainable development

Phe Yoga is an activity directly related to some of the Sustainable Development Goals of the 2030 Agenda, with which the organization of Phe Festival is firmly committed. Health and well-being and responsible production and consumption are some of the axes on which to reflect and put into practice during the sessions, although Phe's daily activity can influence up to eleven of the objectives set by the United Nations. Thus, for example, in collaboration with the Sustainable City and Planning Area of Puerto de la Cruz, Ecoembes, Ecovidrio and Tenerife + Sustainable, a Waste Management Plan is carried out that guarantees sustainable consumption and production methods, incorporating a circular economy approach that goes beyond waste management.

In accordance with this line of sustainable action, Phe Festival prioritizes issues such as health and well-being, with a self-protection and occupational risk prevention plan managed in collaboration with the Porto corporation and presented, since the previous edition, in the context of the health crisis derived from COVID-19 and in the that all phases of the event are contemplated.

What's more, Phe Festival commitment to gender equality both in the organization and in programming, with policies and measures that promote gender equality in the cultural and communication sector. In this sense, it tries to go one step further as an organization by dealing with equality, or its lack, in these sectors to detect problematic situations and propose solutions.

Clean water and sanitation, with accessible drinking water and adequate resource management in sanitation and the prioritization of clean energy during the festival are other actions in which Phe Festival is committed to sustainable development. To these actions we must also add those focused on economic growth through the supply of quality work, guaranteeing job security, continuity and access under equal conditions.

Definitely, Phe Festival and the City Council of Puerto de la Cruz work together  in an inclusive, safe and sustainable city project, taking into account criteria such as well-being, justice and social equality.

Phe Yoga is a sustainable development activity of Phe Festival, organized and directed by Phenomenal and Imoa Productions, and has the support of the Puerto de la Cruz City Council through the Department of Culture. Among the outstanding collaborators are BB Agua, Ecoembes, Ecovidrio and Tenerife + Sustainable.

Phe Festival expands the program of parallel activities in its 2021 edition

Urban sports, yoga, art and music to revitalize and convert Puerto de la Cruz into a benchmark for cultural and leisure activities in the Canary Islands.

The 2021 edition of Phe Festival will feature an intense program of parallel activities that, grouped into themes such as art, urban sports, yoga or music, will help make Puerto de la Cruz a benchmark for cultural and leisure activities in the Canary Islands. Phe Gallery, a space for the exhibition of the current creation; Phe Sports, a catalog of competitions and shows of urban sports to experience and get to know the city and its citizens; or Phe Yoga, the union of mind and body through practice in the open air are some of the complementary proposals to the concert days that will take place in the month of August.

Any regular at Phe Festival, the event with independent music in Puerto de la Cruz, knows that they will not only find the mere exhibition of the live concerts – which will be held on Friday 20 and Saturday 21 August – but they will be able to enrich their experience festival-goer actively participating in a wide range of entertainment that invites the public to share emotions and dialogue, a meeting point that generates sensory dynamics that benefit everyone.

Sports, Yoga and Gallery

In the 2021 edition, some proposals that could not be carried out last year due to the pandemic, such as Phe Sports, will also return. Fans and professionals of urban sports will find a complete program in various areas of the city from Thursday 19 to Saturday 21 where adrenaline and action are the protagonists. It will begin on Thursday the 19th with the training session for the regional skate and BMX championship, which this year moves to the San Antonio skate park, one of the most complete in the Islands. The day of Friday 20 will be dedicated entirely to the competition in both disciplines.

The sports aspect of the sixth edition of the Porto festival  presents as a novelty this year an urban downhill MTB with the aim of revitalizing the city center on the morning of Saturday 21. The test will begin at the Hotel Las Águilas and continue with a vertiginous descent to the fishing pier passing through the Taoro Park. Competitors roll individually and the one who reaches the finish line in the shortest time wins.

To round it off, the fishing pier will once again be the scene of the Aqualia Water Jump, a spectacular display of acrobatic jumps into the sea, already traditional in the Phe Sports program. It will be on Saturday at noon when the riders will be able to jump into the sea from the ramp and achieve the best score by the judges.

The sports activities end in the afternoon around the pier, with the awards ceremony and a sample of activities typical of urban culture such as break dancing and roller-skating in acrobatic and playful variations in dance mode.

In its commitment to invigorate ideas and spirit, the festival once again incorporates into its programming one of the great trends that the health crisis left us in 2020: Phe Yoga. In this edition, the number of sessions is increased to enjoy this discipline that combines meditation and physical well-being, and will take place on Saturday, August 20, starting at 10 a.m. on the Isla del Lago Martiánez.

This year Phe Gallery will reflect mainly on the reality that we are living. In its bid to promote the work of artists from the Canary Islands, the collective exhibition will bring together, from July 30 to August 28 at the Castillo San Felipe Cultural Space, the work of 3TTMAN, Aldo García, Carlos S. Peña, Cristina Millares, Federica Furbelli, Laura Díaz, Lis es Beth, Manez, Moneiba Lemes, Noa González, Oscar Lorenzo, Paco Sánchez, Pathosx, Paula Calavera, Pelucas, Raúl Artiles and Serge Arzoumanian.

The website of Ph 2021 and the social networks will offer updated information with the details of the activities, calls and news that make up the Phe 2021 program.

Puerto de la Cruz and Phe Festival maintain with this program the artistic and entertainment proposals that it has been developing as an added value to the concerts that this year will be held on August 20 and 21 with a poster of musicians and bands in which references stand out. national and international such as Zahara, Rigoberta Bandini, Ana Tijoux, Mujeres, Biznaga, Mucho, Jack Bisonte or Pat Llombet. Tickets are for sale on the platform Tickety.es.

Integrated into the strategy promoted by the Puerto de la Cruz Culture Area, Phe Festival is organized and directed by Phenomenal Studio and Imoa Productions, is promoted by the Puerto de la Cruz City Council and is sponsored by the Government of the Canary Islands through the General Directorate of Youth. Among the collaborators highlighted in this edition are The C Project, Red Bull and Hemispheria.

Hey!!

As you know, our colleague ‘plug-in’ translator isn’t perfect, but Its good enough to get a rough idea of how cool PHE FESTIVAL is ;)

In case you have any questions, we will be happy to help you by mail or social media.

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