Puerto de la Cruz, the usual destination for a different tourist

The adjective "tourist" in all its numbers and genders for a good concordance is the classic epithet for Cross port. Achilles, the one with light feet, Hector, killer of men, Odysseus, prolific in tricks, Puerto de la Cruz, tourist city, all have their reason. Scholars of history and literature have already stopped at the first; in the last one we will extend ourselves, with greater or lesser fortune, throughout this post.

From the outset, let us clarify that the choice of the previous examples is not trivial, nor is it the result of the obsession with the classic of the person who writes this. Since the Port is a port, it has been a receiving city for visitors, in fact, it was here that the first tourists who set foot on the archipelago arrived: as of 1880, tourism begins to have an important weight in the local economy, which is formalized with the construction of the Gran Hotel Taoro in the last years of the century, becoming the flagship of the beginnings of tourism in Puerto de la Cruz, although the authentic tourist boom could be established between the 50s and 80s of the 20th century: it was in the 60s when it became the most important tourist city in the Canary Islands and the hotel and service sector became the predominant occupations of the inhabitants of the port.

This, which could be the story of any tourist city in any area of any Mediterranean country, has its own peculiarities (the others will have them too, but we don't know them, excuse us). Cross port it was still a small fishing town, whose hotel centers had been created from the remodeling of old family houses. The arrival of tourists influences but does not change excessively the idiosyncrasy of a city accustomed to receiving visitors of all kinds on its coast and these visitors, in turn, seem to be infected with the spirit that Puerto de la Cruz has. It was always, and we believe that this is one of the keys, horizontal tourism, a visitor who becomes a citizen more than a guestAt least during your stay. A “citizenship” that comes to be like love, that is eternal while it lasts, but that, decades later, turns out to be the ideal tourist model, coveted and theorized by destinations that knew how to ride the wave of the tourist boom of the sixties but, perhaps, they did not know how to ride it.

Puerto de la Cruz, in favor of tourism, may have modified its physique, part of its architecture in that unstoppable wave that was the boom in the sixties of the last century, but its idiosyncrasy was unbreakable. Distinguished visitors attest to this spirit of which we speak, artists and intellectuals who, choosing the city perhaps as a retreat for a couple of days, extended their stay and became residents of the city. They passed through the Port, yes, but the Port, inevitably, also passed through them.

And, years later, it remains firm in its character, Puerto de la Cruz setting a trend in cultural tourism. Far from being a tourist ghetto, the city prides itself on an enriching coexistence between natives and foreigners, a relationship between equals in which the two parties grow and evolve together. Maybe that is no longer tourism, but something else. The things of Puerto de la Cruz.

Phe Festival: transformation through culture

A commitment to social transformation from innovation and culture. In anticipation of the weekend full of concerts on August 19 and 20 in Puerto de la Cruz (Tenerife), Phe Festival opens a parenthesis to informative actions that invite reflection and knowledge through creation. A menu full of plastic art, performative encounters, dialogues and talks on wine culture during this month of August in summer format.

Phe Gallery

The seventh edition of the music and trends festival in the north of Tenerife takes its first step with the opening of Phe Gallery. Through the eyes of 16 emerging artists, the exhibition proposes new ways of approaching current issues with multidisciplinary research and work.

Curated by Miu Horemans and Barbara Narelys Hernandez Calero, this group reveals to the visitor the proposals of ADriana Glez, Alpert, Ana Beltrá, Aurembiaix Ainsa, Carla Marzán, Dadbugs, Eduardo Hodgson, Emma Marting, FourTearz, Gaia Fiorina, Javier Caldas, Jorge Méndez Hernández, Julia Mª Martín, Lua, Lucía Dorta Abad and Magus, selected from an open call. The artists of this fifth edition of Phe Gallery They coincide when it comes to approaching their works as assets without which it would not be possible to build new forms of dialogue with the public, nor give rise to questioning reality or social transformation.

It can be visited until August 27 at the usual time of the San Felipe Castle Cultural Space, from Tuesday to Saturday from 10 a.m. to 1 p.m. and from 4 p.m. to 7 p.m. In addition, the festival proposes a guided tour of the exhibition on Saturday, August 20, an activity with free admission by the curators of the exhibition.

New this year, Phe Gallery will continue during the month of August with the start-up of relational space, a series of artistic and performative encounters between creators and creators from different disciplines of the living arts: June (muralism) Mario Varela (performative actions) and Juan Labory (music), on Friday, August 5; while dani ache (muralism) Margot Machado (performative actions) and Hannibal + Daniel (music) take part on Friday the 12th. This initiative, open to the public, will take place at 7:00 p.m. in the same space as the exhibition, as part of the training and informative programming of Phe Festival, with culture as an essential contribution to the sustainable development of Puerto de la Cruz.

With the creation of these encounters, it opens in Phe Festival a new space for reflection, criticism and thought. A program designed so that local artists can dialogue with the city and its visitors from their contemporary scenic proposals. The way in which these creators and creators -both of Phe Gallery such as Espacio Relacional– they investigate new languages of live and plastic arts and how they transmit them is integrated into the idea of expanded culture, through which the Cultural and Creative Ecosystem of Puerto de la Cruz.

Phe Creative

Under the premise of innovation and culture also in summer, Phe develops a program of actions open to dialogue on aspects of interest related to the value of culture as an accelerator of the sustainable development of cities. All this from a playful and relaxed approach, in accordance with the values promoted by the festival. A) Yes, Phe Creative it wants to be a relaxed approach, without losing its informative character, which facilitates the debate on the management of cultural projects, the transformation of the environment and its implications for the regeneration of cities at a socioeconomic level.

It will kick off with an open dialogue on social innovation and creativity focused on the world of the music industry on Thursday August 18th in the garden of the old Santo Domingo convent in Puerto de la Cruz, with free admission. Moderated by the journalist Job Ledesma, it is a relaxed conversation that will include the participation of project promoters, promoters or managers, as is the case with Joan Vic Montaner, author of the book Here I lived. An emotional chronicle of my 25 years at the FIB (Libros del KO, 2022), Marian Lozano, from the Casa Maracas Agency and the Mayor and Councilor for Culture of Puerto de la Cruz, Marco González, to share a day of debate and analysis.

Enoculture and transformation of the territory we inhabit

Phe Creative It will also be a meeting point with the work being carried out in the field of wine culture in the north of Tenerife. The festival proposes an in-depth approach to cultural and business management that is carried out from the professional field through a series of talks that will shed light on the relationships between economic growth, landscape protection, the transformation of the territory, the values of innovation and entrepreneurship, and how to feed each other forming an ecosystem. All the talks will take place at 7:30 p.m. at the Puerto de la Cruz International Liquor Store and require prior registration through from this link Here

On Monday, August 15, Arautava Wineries will talk about the craftsmanship and quality of its wines; Vinatigo Wineries joins the talks on Tuesday the 16th to explain how culture flows through ecotourism; Wednesday the 17th will be the turn of Winery The Hague and its commitment to submarine wines, while on Thursday 18 DO Orotava Valley will close this program talking about the landscape and ancestral vineyards of a region that has one of the 100 best wineries in the world, according to the North American publication Wine&Spirits.

Phe Gallery encourages dialogue between the work of 16 emerging artists with Puerto de la Cruz and its visitors

More than a hundred people attend the opening of the exhibition at the Castillo de San Felipe Cultural Space that opens the program of activities for the 2022 edition of Phe Festival

Continue reading «Phe Gallery propicia el diálogo entre la obra de 16 artistas emergentes con Puerto de la Cruz y sus visitantes»

The fifth edition of Phe Gallery opens on July 30 with the work of 16 contemporary artists

As a novelty, the collective exhibition incorporates Relational Space, a program of creative meetings open to the public that will take place on August 5 and 12 in Puerto de la Cruz  Continue reading «La quinta edición de Phe Gallery se inaugura el 30 de julio con la obra de 16 artistas contemporáneos»

Hey!!

As you know, our colleague ‘plug-in’ translator isn’t perfect, but Its good enough to get a rough idea of how cool PHE FESTIVAL is ;)

In case you have any questions, we will be happy to help you by mail or social media.

Privacy Overview
Phe Festival 2026

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

Analytics

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.