Music, fashion, cinema, gastronomy and innovation are the pillars on which this experience is based, which will be held in Puerto de la Cruz from August 8 to 12

The second edition of Phe Festival, which takes place from August 8 to 12, consolidates Cross port as a benchmark of cultural offer in the Canary Islands with an inspired cocktail that combines music, cinema, trends, gastronomy and innovation for all audiences. Among the novelties that it adds to its programming, the trends fair stands out Phe Market, which will house the proposals of 65 brands, 25 of them from the Emprende Moda island program, in addition to one restaurant area, children's area, workshops and current proposals. A whole display of fashion, art, culture, design and new technologies.

Today it was officially presented to the media with the presence of Sandra Rodríguez, Councilor for Finance and Culture of Puerto de la Cruz; Efraín Medina, Vice President of the Cabildo de Tenerife, José Luis Rivero, Insular Director of Culture of the Cabildo de Tenerife; Sergio Eiroa, general director of Youth of the Government of the Canary Islands; and Carlos Ulises Salazar, artistic director of the Festival.

In her speech, Sandra Rodríguez stated that “Phe Festival fits perfectly into our strategy of promoting tourism with something more than the offer of sun and beach; we want to recover our cultural identity and that quotes like this become a hallmark of identity”. José Luis Rivero expressed himself in a similar way, who also added that “Puerto de la Cruz is a unique model in the Canary Islands of how culture is related to its territory and its people”.

Meanwhile, Efraín Medina and Sergio Eiroa agreed in their analyzes that their respective institutions support and fly exhibitions such as the Phe Festival in which new trends, commitment to change and innovation are fundamental pillars.

After the success of its first edition, Phe Festival returns with a broader and more complete offer. Five days with numerous options for all audiences that are encompassed under these six legends: Phe Music, Phe Market, Phe Films, Phe I+C, Phe Arounds and Phe Sports.

Categories that constitute the pillars of a festival that revolves around the idea of a perfect vacation plan, in a privileged location and star of tourism in the Islands such as Puerto de la Cruz.

This second edition broadens its commitment to music with two days, Friday 11 and  Saturday August 12, in a renclosure located on the esplanade of the pier. Miss Caffeina, Javiera Mena, Yall, León Benavente, Bejo & Dj Pimp, Triángulo de Amor Bizarro, WAS, Belöp, Eme DJ, Siloé, Los Vinagres, Papaya, The Good Company The Taxman, We Are Trash and DJ Full FX –who was present with their music at the informative act – they will be the bands and artists of a poster designed for a heterogeneous public, eager to discover fresh and unique proposals to enjoy them collectively.

Outdoor trend fair

Phe Festival's commitment to the cultural offer in the north of Tenerife is extended and encompasses much more than music. In addition to integrating diverse artists and musical genres in the same space, it is adorned with Phe Market, which can be enjoyed throughout the festival, for free on Thursday, August 10, and integrated into the concert venue on Friday 11 and Saturday 12. An area where the latest trends in design, fashion and art will meet, with a total of 65 brands, and the outstanding presence of the program Undertake Fashion of the Cabildo de Tenerife, which participates with 25 signatures.

An interesting and varied gastronomic selection will stop at the festival site to offer culinary creations full of imagination and quality. La Dulzoneta, Café Caramba, Raíces Food Truck, as well as a specific seafood stand courtesy of Pescadería Marisquería Puerto, Canary Wine, Dolcezza Helados Artesanales, Food Truck Frida, Creperie Le Monde, Con limon y sal Food Truck, Phe Food Stand and La sweets make up the careful selection of cuisine and drinks for all tastes in the restaurant area.

Phe Market also incorporates picnic area and rest islands to enjoy the festival. Also a children's area, where they have been organized  cooking, makeup, recycling and sustainability workshops. In the enclosure there will also be installed a skateboard ramp of free use where contests and challenges have been organized at different times for skaters of all ages.

Bet on culture

Phe 2017 opens on August 8 and 9 with a meeting open to reflection and knowledge with conferences that, under the name Ph I+C, will lead to Castle Cultural Space conferences, workshops and different activities to analyze and discuss culture, tourism and innovation in a relaxed key, as well as in 'shorts and cholas'.

In their inaugural activity they will have the interventions of Pau Llacuna i Ortiz, former director of Fira Tárrega, international performing arts market, and Veronica Werckmeister of IMVG (Vitoria Gasteiz Mural Route) to talk about Cultural projects that transform the environment. The practical side of the meeting will be on Wednesday 9 with workshops on Innovative insights that transform people: mapping, robotics, fab lab, digital music, social urban planning... which end with a series of short talks under the title Phe Kucha.

The most creative aspect of the festival is oriented towards cinema and audiovisual production. Phe Films is a call with digital DNA aimed at teams interested in spending a few days of intensive filming for the creation of a piece in Puerto de la Cruz during the second week of August, coinciding with the dates of Phe Festival. The winner will receive a prize of 600 euros. The work most voted by the public through the web will be awarded 300 euros. The participants also opt for a national and international distribution campaign that will be carried out in collaboration with the distribution company Digital 104.

The subscription for the two days of concerts (40 euros), as well as individual tickets for each of the days (22 euros), can be purchased at the online store on the official website www.phefestival.com, as well as at Ticketea. com and Tickety.es. Students can purchase passes at the price of 30 euros. From Monday the 7th, a box office will be installed on the esplanade of the wharf where you can buy tickets and advance tickets at this price. The festival also has more than 30 physical points of sale distributed in the north, south and metropolitan area of Tenerife, Gran Canaria, Lanzarote and La Gomera.

In addition, given the forecasts of tourist occupation in the city and with the intention of diversifying the accommodation options, this year's edition incorporates the possibility of camping, which will be installed in the Manolo Santaella Sports Center and will open its stalls from the 9th to the 13th of August and whose places, at the price of €5 per person and night, can be reserved in the festival's online store.

This new edition has been promoted by the Department of Culture of the Puerto de la Cruz City Council, with the support of Turismo de Tenerife and the Urban Rehabilitation Consortium, the Insular Department of Employment, Commerce, Industry and Socioeconomic Development, the Directorate Island of Culture, Education and Artistic Units, the General Directorate of Youth of the Government of the Canary Islands and the CajaCanarias Foundation. Phe Festival is framed within the Cultural Strategy of Puerto de la Cruz 2020, which also includes projects of the stature of festivals such as Periplo, Mueca, Ágatha Christie Festival, Puerto Street Art, Bach Festival, Early and Baroque Music Festival or Jazz Festival from the Canary Islands