Phe I+C, 'innovation and culture also in summer',<\/strong> wants to be a playful approach, without losing a certain informative character, which facilitates the relationship between the participants and all the attendees interested in sharing a day of debate around the management of cultural projects and certain implications with tourism<\/strong>. The Councilor for Culture of Puerto de la Cruz, Sandra Rodriguez<\/strong>, considers that "this type of activity provides added value of great interest to an already important event such as the Phe Festival<\/strong>\u201d<\/p>\n Among the speakers is Jose Moran<\/strong>, co-founder of the FIB, Benic\u00e0ssim International Festival<\/strong><\/a>, who will analyze the role played by music industry<\/strong> as a tool to achieve urban objectives at the socioeconomic level. 'Musical Urbanism: What is the relationship between music and the city?' It will be the epigraph that you will use as a starting point to share your experience in consultancy, planning and development of cultural events.<\/p>\n Also the director of Image and Cultural Production of the Art, Culture and Tourism Centers of the Cabildo de Lanzarote<\/strong>, Maria Jose Alcantara<\/strong>, under the title 'A museum in the sea??!!', will talk about the connection between art, underwater life and nature that the Atlantic Museum<\/strong><\/a>, recently inaugurated on that island, where nearly 400 submerged sculptures by the artist will be exhibited Jason deCaires Taylor<\/strong>.<\/p>\n Professor Emeritus of the University of La Laguna<\/strong><\/a> and PhD in Development Economics, Carlos Legna<\/strong>, joins the reflection on cultural management and its implications for tourism, providing a more theoretical-practical vision entitled 'Development, culture and technological change'. And various 'Environmental Readings for Rushing Intermediates' chosen by Gonzalo Prieto<\/strong>, president of the Para Team Cultural Association<\/strong><\/a> of Santa Cruz de Tenerife, will provide continuity solution and animate this participatory meeting.<\/p>\n Impulsed by cultural environment<\/strong> of Puerto de la Cruz, the group Power Changers<\/strong> and Phe Festival<\/strong>, with the sponsorship of the CajaCanarias Foundation<\/strong><\/a> and the collaboration of University of La Laguna<\/strong><\/a>, this initiative aims to delve into the knowledge of successful cultural projects that transform the environment<\/strong>, generate economy and other potential added values, to put them in relation to similar activities that are already being carried out in Tenerife.<\/p>\n Information on schedules, contents and speakers<\/i> from Ph I+C<\/strong> (Innovation and Culture also in summer) is available on the web www.powerchangers.es<\/a> as in the social profiles of Phe Festival<\/strong> (Facebook, Twitter, Instagram, Google + and YouTube). Attendance at the meeting is open to the public and free until full capacity is reached.<\/p>\n![\"jose](\"https:\/\/phefestival.com\/wp-content\/uploads\/2016\/07\/jose-moran-300x169.jpg\")
<\/a><\/p>\n![\"Phe-I+C-foto-Castillo\"](\"https:\/\/phefestival.com\/wp-content\/uploads\/2016\/07\/Phe-IC-foto-Castillo-300x225.jpg\")
<\/a>The day will end outside the Castle with the 'Canary Wine Networking'<\/strong>, <\/i>meeting that will offer the opportunity to come into contact with professionals in the sector, network<\/strong> collaboration, exchange opinions and share doubts in an environment changer<\/i>, innovative, constructive and dynamic. In the same space you can enjoy the installation 'Skin of light'<\/strong>, a work of mapping<\/i> interactive developed by the visual artist Simone Martin<\/strong> about sculptures of Julius Grandson<\/strong>.<\/p>\n